Chipotle abandons Farmesa Fresh Eatery spinoff after ghost kitchen closes
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Chipotle Mexican Grill is discontinuing its Farmesa Fresh Eatery spinoff after the closure of its ghost kitchen partner, Kitchen United. Chipotle had opened its first Farmesa location over a year ago at Kitchen United’s Santa Monica site. The ghost kitchen closed in February due to financial difficulties. Chipotle has no plans to open a standalone Farmesa version but will continue to explore the brand within its innovation lab. The company’s primary focus is on its own brand, both domestically and internationally. Chipotle reported higher-than-expected first-quarter earnings and revenue. Ghost kitchens gained popularity during the pandemic but have faced challenges as dine-in options return.